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Undoubtedly, you have heard of (or even read) the Harry Potter books by J.K Rowling. No matter what view you may hold of the tales of the young sorcerer, there is no doubt that Rowling and her characters are a marketing juggernaut, with all the associated movies, and merchandising spinoffs. But perhaps you have not […]
Filed by Sheila
under Marketing, Planning
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Without thinking…where would you go to check the meaning of a word?
Did you say the Webster Dictionary? Or did you say www.Webster.com? Your response likely indicates whether you are a “digital immigrant” (you went for the dictionary on your shelf) or a “digital native” (you searched online for the information). I tried this test […]
Filed by Sheila
under Marketing, Online Technology
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Media needs to not forget its primary role: to serve the public. A primary way to do this is to educate, not self-aggrandize or exploit.
My uncharacteristic rant comes from watching the TV coverage of the Florida tornado of 2 February 2007. This second-most deadly FL tornado disaster, taking 19 lives so far from a middle-of-the-night […]
Filed by Sheila
under Electronic Media
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