illumiblog

Remember the old shampoo ad where a shampoo apparently became popular when “she told two friends, and so on, and so on, and so on”? That in a nutshell is the concept of “social epidemics” in marketing. And new research says the people doing the “so on” are more important than the “she who told […]

Filed by Sheila under Electronic Media, Marketing
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While working with a client and a web designer the other day, we spend a great deal of time discussing colors and how they were appearing on the monitors of the four of us on the call.
How much easier it would have been if our monitors had been calibrated. What does that mean and why […]

Filed by Jeanean under Websites
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Undoubtedly, you have heard of (or even read) the Harry Potter books by J.K Rowling. No matter what view you may hold of the tales of the young sorcerer, there is no doubt that Rowling and her characters are a marketing juggernaut, with all the associated movies, and merchandising spinoffs. But perhaps you have not […]

Filed by Sheila under Marketing, Planning
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