illumiblog

For those new to blogging or considering entering the ‘blogosphere’, you might find it helpful to review “Behind The Scenes In The Blogosphere,” a study of 74 pioneering bloggers (running blogs for 3 years or more) conducted by Professor Nora Ganim Barnes at the University of Massachusetts Dartmouth’s Center for Marketing Research.

Prof. Barnes’ study […]

Filed by Sheila under Electronic Media, Blogging
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In January, Bill Marriott, the CEO of Marriott International, joined the ranks of bloggers. Really? I wonder if anyone really believes that the CEO of an international corporation can be a committed blogger? Dictating his comments? Maybe. Ghostwritten? Probably.
The first post in early January was about 50 years in the hotel business. There were 44 […]

Filed by Jeanean under Uncategorized, Blogging
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Looking for a bolt of creativity? Try reading the new book, Made to Stick: Why Some Ideas Survive and Others Die. The authors, Chip and Dan Heath, were inspired by Malcolm Gladwell’s Tipping Point, especially the idea of “stickiness”, why people remember some things more than others and why ideas become booms while others never […]

Filed by Jeanean under Creativity
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