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“What’s the buzz? Tell me what’s a-happenin’…” Remember that refrain from the musical Jesus Christ Superstar? It was the Apostles, I believe, that wanted to know the ‘buzz’, the latest about Jesus…and consulted one another to find out more. This very human tendency to consult with peers to gain reliable knowledge is central to ‘buzz […]
Filed by Sheila
under Marketing
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In an article in the New York Times Magazine on July 30, Rob Walker explores the sub-culture of youth branding. What’s interesting from a faith-communication perspective is Walker’s contention that “we no longer live in a world of the Mainstream and the Counterculture.” Instead, he says, “We live in a world of multiple mainstreams and […]
Filed by Jeanean
under Marketing
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How do you get your organization’s ‘good news stories’ into the media? Pitch editors with story ideas? Call a sympathetic journalist? Send out a press release and hope?
One method you might consider trying is using freelancers to help pitch your stories for you.
I was reminded of the success of this technique while coordinating an international […]
Filed by Sheila
under Media Relations
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