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	<title>illumiblog</title>
	<link>http://www.illumicom.org/illumiblog</link>
	<description>Illuminating understanding through communication</description>
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		<title>Are Latinos Online?</title>
		<description><![CDATA[For many of our denominations, the Latino population constitutes a growing percentage of our faith communities. Do you know if your faith group is reaching this important group with your online communication tools? A recently released study on Latino Internet use may provide information you can use.
A joint report from the Pew Hispanic Center and [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=63</link>
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		<title>Discovering the &#8220;Accidental Influentials&#8221;</title>
		<description><![CDATA[Remember the old shampoo ad where a shampoo apparently became popular when “she told two friends, and so on, and so on, and so on”? That in a nutshell is the concept of “social epidemics” in marketing. And new research says the people doing the “so on” are more important than the “she who told [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=62</link>
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		<title>Calibrate your monitor</title>
		<description><![CDATA[While working with a client and a web designer the other day, we spend a great deal of time discussing colors and how they were appearing on the monitors of the four of us on the call.
How much easier it would have been if our monitors had been calibrated. What does that mean and why [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=61</link>
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		<title>&#8220;Harry Potter Marketing&#8221;: A New Strategy for Faith Groups?</title>
		<description><![CDATA[Undoubtedly, you have heard of (or even read) the Harry Potter books by J.K Rowling. No matter what view you may hold of the tales of the young sorcerer, there is no doubt that Rowling and her characters are a marketing juggernaut, with all the associated movies, and merchandising spinoffs. But perhaps you have not [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=60</link>
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		<title>Are You A &#8220;Digital Native&#8221; or a &#8220;Digital Immigrant&#8221;?</title>
		<description><![CDATA[Without thinking&#8230;where would you go to check the meaning of a word? 

Did you say the Webster Dictionary? Or did you say www.Webster.com? Your response likely indicates whether you are a “digital immigrant” (you went for the dictionary on your shelf) or a “digital native” (you searched online for the information). I tried this test [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=59</link>
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		<title>Media, Hubris and Disasters</title>
		<description><![CDATA[Media needs to not forget its primary role: to serve the public. A primary way to do this is to educate, not self-aggrandize or exploit.

My uncharacteristic rant comes from watching the TV coverage of the Florida tornado of 2 February 2007. This second-most deadly FL tornado disaster, taking 19 lives so far from a middle-of-the-night [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=57</link>
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		<title>Behind The Scenes In The Blogosphere: Learning from Veteran Bloggers</title>
		<description><![CDATA[For those new to blogging or considering entering the ‘blogosphere’, you might find it helpful to review “Behind The Scenes In The Blogosphere,” a study of 74 pioneering bloggers (running blogs for 3 years or more) conducted by Professor Nora Ganim Barnes at the University of Massachusetts Dartmouth’s Center for Marketing Research. 

Prof. Barnes’ study [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=58</link>
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		<title>Authentic blogging (and otherwise)</title>
		<description><![CDATA[In January, Bill Marriott, the CEO of Marriott International, joined the ranks of bloggers. Really? I wonder if anyone really believes that the CEO of an international corporation can be a committed blogger? Dictating his comments? Maybe. Ghostwritten? Probably.
The first post in early January was about 50 years in the hotel business. There were 44 [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=56</link>
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		<title>Why ideas stick</title>
		<description><![CDATA[Looking for a bolt of creativity? Try reading the new book, Made to Stick: Why Some Ideas Survive and Others Die. The authors, Chip and Dan Heath, were inspired by Malcolm Gladwell&#8217;s Tipping Point, especially the idea of &#8220;stickiness&#8221;, why people remember some things more than others and why ideas become booms while others never [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=55</link>
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		<title>Religion in virtual life</title>
		<description><![CDATA[Sitting in a communications meeting this week, worrying about effective ways to communicate now and in the future, I was distracted by an article I&#8217;d just read about the online community Second Life. The article, which notes that there are 1.9 million members (nearly the population of Houston), says the virtual community is coming up [...]]]></description>
		<link>http://www.illumicom.org/illumiblog/?p=54</link>
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