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Undoubtedly, you have heard of (or even read) the Harry Potter books by J.K Rowling. No matter what view you may hold of the tales of the young sorcerer, there is no doubt that Rowling and her characters are a marketing juggernaut, with all the associated movies, and merchandising spinoffs. But perhaps you have not […]
Filed by Sheila
under Marketing, Planning
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In the cover story of the December issue of the Lawrence Ragan Communications Writer & Editor, Heather Burns has a simple and truly useful suggestion for learning how your readers respond to your newsletter: do a focus group.
In three paragraphs, she leads us through a simple process of asking how readers feel about the look […]
Filed by Jeanean
under Planning, Print Communications
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CNN is on the phone, camera trucks are parked outside your offices - there is clearly a crisis going on. But what kind? The answer to that question is key, as a different approach to crisis managment is required based on what kind of crisis you find yourself and your organisation in.
While crises have moved […]
Filed by Sheila
under Electronic Media, Planning, Crisis Communications
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