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Have you heard of “social media release”?

It’s not a disease, but promoters hope it will become pandemic. Social Media Release is a way of thinking about news releases without boundaries.
At heart, it’s about sharing your news in a way that allows journalists, citizen journalists and bloggers around the world to access the information.  While standards have not yet been set, the […]

The rise of citizen journalism

With the multiplication of blogs, the increasing presence of traditional and non-traditional news outlets online, and self-appointed reporters, the Internet is vibrating with what some in the news media are calling “unfiltered” or “citizen journalism.”
During an online conference, “Trends in Online News,” Daniel Gaines, editorial operations manager for www.LATimes.com, said, “… there’s a lot of […]

A New Trend in Crisis Communications – “Dark Sites”

Since 9/11, a new awareness has developed of the need for organizations to be able to continue to communicate swiftly and effectively in times of extreme crisis. This is why some organizations are establishing “dark sites” - crisis websites prepared in anticipation of a crisis, which remain “dark” and are made “live” and visible […]

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