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Discovering the “Accidental Influentials”

Remember the old shampoo ad where a shampoo apparently became popular when “she told two friends, and so on, and so on, and so on”? That in a nutshell is the concept of “social epidemics” in marketing. And new research says the people doing the “so on” are more important than the “she who told […]

* Filed by Sheila under Electronic Media, Marketing
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“Harry Potter Marketing”: A New Strategy for Faith Groups?

Undoubtedly, you have heard of (or even read) the Harry Potter books by J.K Rowling. No matter what view you may hold of the tales of the young sorcerer, there is no doubt that Rowling and her characters are a marketing juggernaut, with all the associated movies, and merchandising spinoffs. But perhaps you have not […]

* Filed by Sheila under Marketing, Planning
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Are You A “Digital Native” or a “Digital Immigrant”?

Without thinking…where would you go to check the meaning of a word?

Did you say the Webster Dictionary? Or did you say www.Webster.com? Your response likely indicates whether you are a “digital immigrant” (you went for the dictionary on your shelf) or a “digital native” (you searched online for the information). I tried this test […]

* Filed by Sheila under Marketing, Online Technology
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