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Looking for a bolt of creativity? Try reading the new book, Made to Stick: Why Some Ideas Survive and Others Die. The authors, Chip and Dan Heath, were inspired by Malcolm Gladwell’s Tipping Point, especially the idea of “stickiness”, why people remember some things more than others and why ideas become booms while others never […]
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Toren Beasley, managing editor of Photography and Shared Content, Newhouse News Service and Religion News Service, share some of his expertise with the Religion Communicators Council. This is a highly personalized hierarchy of his comments.
Photography is an art. Rather than seeing photography as just another communications tool or a hobby, think about it as art. […]
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under Creativity, Print Communications
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While expanding every day through new media, the array of tools available to communicators is relatively standard. They fall into interpersonal, print, broadcast, and electronic forms. An annual report, for instance, can be designed in myriad two-dimensional formats, but most will be print-based so that stakeholders can see the value of the organization. Companies don’t […]
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