Click the headline to read the entire article.
For many of our denominations, the Latino population constitutes a growing percentage of our faith communities. Do you know if your faith group is reaching this important group with your online communication tools? A recently released study on Latino Internet use may provide information you can use.
A joint report from the Pew Hispanic Center and […]
Filed by Sheila
under Electronic Media
No Comments
Remember the old shampoo ad where a shampoo apparently became popular when “she told two friends, and so on, and so on, and so on”? That in a nutshell is the concept of “social epidemics” in marketing. And new research says the people doing the “so on” are more important than the “she who told […]
Filed by Sheila
under Electronic Media, Marketing
No Comments
Media needs to not forget its primary role: to serve the public. A primary way to do this is to educate, not self-aggrandize or exploit.
My uncharacteristic rant comes from watching the TV coverage of the Florida tornado of 2 February 2007. This second-most deadly FL tornado disaster, taking 19 lives so far from a middle-of-the-night […]
Filed by Sheila
under Electronic Media
No Comments