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Signs that your designer isn’t listening

You start to have conversations that begin with your designer saying something like this: “The text on the right hand page is really short. We should have more text so the two pages are balanced.”
How do you know when your designer isn’t listening to you and how can you communicate more clearly?
Signs of disonance:

The designer […]

* Filed by Jeanean under Print Communications
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A picture’s worth

Toren Beasley, managing editor of Photography and Shared Content, Newhouse News Service and Religion News Service, share some of his expertise with the Religion Communicators Council. This is a highly personalized hierarchy of his comments.

Photography is an art. Rather than seeing photography as just another communications tool or a hobby, think about it as art. […]

* Filed by Jeanean under Creativity, Print Communications
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Know your reader

In the cover story of the December issue of the Lawrence Ragan Communications Writer & Editor, Heather Burns has a simple and truly useful suggestion for learning how your readers respond to your newsletter: do a focus group.
In three paragraphs, she leads us through a simple process of asking how readers feel about the look […]

* Filed by Jeanean under Planning, Print Communications
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