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For many of our denominations, the Latino population constitutes a growing percentage of our faith communities. Do you know if your faith group is reaching this important group with your online communication tools? A recently released study on Latino Internet use may provide information you can use.
A joint report from the Pew Hispanic Center and […]
Filed by Sheila
under Electronic Media
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Remember the old shampoo ad where a shampoo apparently became popular when “she told two friends, and so on, and so on, and so on”? That in a nutshell is the concept of “social epidemics” in marketing. And new research says the people doing the “so on” are more important than the “she who told […]
Filed by Sheila
under Electronic Media, Marketing
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While working with a client and a web designer the other day, we spend a great deal of time discussing colors and how they were appearing on the monitors of the four of us on the call.
How much easier it would have been if our monitors had been calibrated. What does that mean and why […]
Filed by Jeanean
under Websites
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